Monday, April 27, 2009

Top 50 Best Brand Redesigns...And One Of Our Own!













Janine ran across this great blog post from the folks at Function Webdesign. It highlights what they believe to be the top 50 re-designs of major brand logos or icons like the AT&T example above.

Their selections point to a number of stunning examples that fundamentally change the face of a brand such as these:



















But then there are also some others that are very subtle but show how a small change can make a big difference...

















So I decided to add #51 to their list - selecting a logo redesign we did last year for one of our very own customers - USAN - and very much reflective of this latter grouping. Subtle changes to the logo font and colors combined with a much improved tagline add up to a simple yet powerful redesign...

















To see how this was incorporated across the rest of their corporate branding check out the case study on our site or visit http://www.usan.com

JPL

No comments:

Post a Comment