Talk about innovative long-form advertising! This probably cost JC Penny$250K to produce and they will get millions of dollars of free advertising and viral expose as a result. Hollywood may be struggling, advertising may be down, the economy may be sinking, but as long as their is broadband and some damn good creativity out there, at least we'll have this kind of stuff to look forward to...
Sunday, December 7, 2008
Doghouse - Sheer Genius
Talk about innovative long-form advertising! This probably cost JC Penny$250K to produce and they will get millions of dollars of free advertising and viral expose as a result. Hollywood may be struggling, advertising may be down, the economy may be sinking, but as long as their is broadband and some damn good creativity out there, at least we'll have this kind of stuff to look forward to...
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